ExhibitionArena 2026
Africa’s Market Access Gateway — connecting brands with buyers, distributors, retailers, and policymakers under the umbrella of AfCFTA.
Concept Note
MAFEST’s ExhibitionArena 2026 serves as Africa’s premier market access gateway — a Pan-African showcase for fashion, textiles, and beauty brands. Designed to penetrate African markets under the AfCFTA, it blends visibility, value, and networking opportunities to position itself as an Afrocentric hub for trade, culture, and creativity.
The Art Galleria is part of this vision — a dedicated exhibition space for African artworks where MAFEST receives a 10% commission from each acquisition.
Why Exhibit at MAFEST 2026?
- Direct access to buyers, distributors, and investors.
- Product launches to a continental audience.
- B2B matchmaking with retailers and policymakers.
- International media and influencer exposure.
- Integration into Africa’s AfCFTA environment.
Who Should Exhibit?
- Fashion & Apparel Brands
- Textile & Fabric Producers
- Beauty & Cosmetics Brands
- Accessories & Footwear
- Technology & Innovation Companies
- Government & Trade Agencies
- Fashion Schools & Research Institutes
Strategy for Deployment, Marketing, and Reach
MAFEST will employ global visibility, curated B2B meetings, and targeted outreach across African and global fashion bodies, including AFF, AFI, NTMA, and SAFW, alongside beauty and diaspora networks.
Partnerships with agencies like Afreximbank and UNIDO will underwrite SME participation, ensuring inclusion and impact.
Exhibition Packages
Innovation Pod (Startups)
$70 / ₦150,000
- 2m² mini-booth (discounted)
- 1 exhibitor pass
- Showcase in ‘Future of Fashion’ zone
- Featured in innovation press release
Standard Booth (SMEs)
$250 / ₦232,500
- 3m x 3m furnished booth
- 2 exhibitor passes
- Digital catalog listing
- Access to B2B matchmaking
Premium Booth
$300 / ₦465,000
- 6m x 3m prime location
- 4 exhibitor passes
- Logo on website and brochure
- 1 Gala Fashion Show ticket
- Priority B2B matchmaking
National Pavilion
$550 / ₦900,000
- 30m²+ space for country delegation
- Co-branding with national flag
- Speaking opportunity in conference session
- Media spotlight interview
Added Value to Exhibitors
- Pre-event promotion across MAFEST media.
- Onsite branding and announcements.
- Post-event analytics and attendee database access.
- VIP networking lounge access.
- Free entry to select conference sessions.
Special Features
- Hosted Buyer Program
- Exhibitor Awards (Innovation, Design, Sustainability)
- Live Media Coverage
- Gala Fashion Show Integration
Sponsorship & Branding Opportunities
Branding in lanyards, delegate kits, stage media, and conference bags. Fashion show sponsorship slots available from $5,000 USD.
Registration Process
- Step-by-step exhibitor registration guide.
- Contact info for Exhibition Coordinator.
- Payment details & deadlines (early bird available).
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